Two Hour Black Friday Glitch Cost Swedish Skincare Brand 7.7 million pounds

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Foreo have had a bit of a tricky Black Friday to say the least.

The beauty experts had to deal with the staggering 7.7 million pound error on the busiest shopping day of the year.

Their latest beauty must have, the UFO, was incorrectly listed at just £9- when really shoppers should have been getting a 40% discount at £149.40.

The Foreo brand ran their Black Friday deals from November 26- December 6- but we think that maybe the company might need quite a big profit to get through the massive loss.

The beauty brand are a huge success story in the beauty world with their already trending products the Foreo Luna, Iris and Espada ranges.




The UFO device, a transcendent smart mask treatment which combines advanced dermal technologies with exclusive Korean mask formulas for a decadent facial treatment in seconds.

Despite their best efforts of working diligently around the clock to try to rectify the costly issue, the beauty powerhouse had to take the £10 million loss and continued to drive sales.

all in all, they discovered a hefty 38,575 UFOs were bought at the glitch price of £9 around the world in a two hour time period.

Foreo released this statement: “While this lost revenue to the company will be upwards of (7.7 million GBP, we can confirm that we will be honoring the price for all customers who completed the checkout process thus far.

Any customers who have questions regarding the error or the status of their order may reach out to our Customer Care team at FOREO.com.”

You can see what all the fuss is about on the high tech beauty product range here.



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