Sarah Frier is a tech reporter based in San Francisco who has watched the meteoric increase of Instagram, from its humble beginnings as a startup with a handful of employees to turning into a $100bn firm. She talks to Rachel Humphreys about how the photo-sharing system has grow to be the most influential app of the previous decade.
Kevin Systrom, Instagram’s co-founder, was 25 when he started his firm with his pal, software engineer Mike Krieger. Systrom realised there was a hole in the sector for an app that aided people today swiftly share shots from telephones, and with Instagram the app would also give filters that people today could use to make their photographs – and by extension, their lives – appear a lot more pleasing. In 2012, with just thirteen employees, the firm was bought by Facebook for $1bn. With the introduction of Instagram Stories, its development accelerated, but the connection involving the two organizations was challenging and Systrom and Krieger finally left Instagram in 2018. Mark Zuckerberg now controls two of the most vital social media networks in our lives.
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