St Ives is UK’s happiest place to live and demand for property in coastal town has more than doubled

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The idyllic Cornish coastal town of St Ives has been crowned the happiest place to live in Great Britain.

Results of this year’s Happy at Home Index show that residents of the town are happier than any other community with their local area’s nature and green spaces. Residents in St Ives also rated their neighbours as the friendliest in Great Britain.

The average asking price of a home in the picturesque seaside town is £413,414, which is five per cent up on this time in 2019, and 19 per cent higher than five years ago.

Demand for property in St Ives has also more than doubled compared to this time last year.



A man wades out into the waters at Porthmeor beach in St Ives during better weather

The 2020 study, with over 21,000 respondents, found that coastal areas in general are where people feel happiest – reflecting a nationwide trend of people desiring better access to outdoor spaces.

This trend is most notable amongst younger home-movers in the 18-34 age group.

The Rightmove study, now in its ninth year, asks residents how they feel about where they live, as well as asking them to rank happiness factors.

These range from friendliness of neighbours to the quality of nature and green spaces in the area.

Llandrindod Wells was named the happiest place to live in Wales with Perth topping the list in Scotland.

Rightmove’s director of property data Tim Bannister said: “Our latest research shows that despite all the challenges this year, many people have been able to reconnect with their local area and community which has had a positive effect on how they feel about where they live.

“Overall, I think lockdown has enabled people to rediscover what’s on their doorstep, and value their surroundings and communities so much more.

“Since lockdown we’ve since a trend towards more people looking to live in smaller communities, and so it’s very fitting to see that the picturesque town of St Ives has taken the top spot in 2020.”

20 happiest places to live in Great Britain in 2020 are:

St Ives

Skipton

Leamington Spa

Llandrindod Wells

Perth

Kendal

Stratford-upon-Avon

Dorchester

Harrogate

Richmond upon Thames

Falmouth

Hexham

Weymouth

Shrewsbury

Tonbridge

Plymouth

Poole

Northwich

Barnstaple

Guildford



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