Nationwide hunt for the man who invented Jif squeezable lemon

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Pancake Day has crêped up on the nation once again, and with less than a week until the big day, Jif is searching for Edward Hack, the man behind the iconic squeezable lemon invention that shaped the way the nation eats pancakes. 

In a bid to thank Edward Hack for his 60 years of service to the perfect pancake combination, Jif is searching for Hack or his descendants to present them with a commemorative plaque – a frying pan hand-crafted from cast iron – as an ode to his flipping fantastic creation.

Created in the 1950s, Jif lemon juice has been gracing our tables for generations. However, it’s not just gran’s table that plays host to this zesty invention. In 2015, 2.4 million Jif lemons were produced for Pancake Day alone. That’s enough lemon juice to fill 96 Olympic sized swimming pools!

Once Hack’s identity has been uncovered, the brand is looking to throw Hack or his family a dedicated Pancake Day party, complete with recipes inspired by the retro revival, each featuring a splash or dash of Jif.

Also hoping to shed light on where Edward Hack lived whilst developing the innovative lemon, the brand plans to lobby The English Heritage Scheme for an official  blue plaque to hang in his place of residence at the time of the invention.

The identity of Edward Hack has been shrouded in mystery since the exclusive right to use Hack’s plastic lemon creation was bought by Reckitt & Colman in 1956. Details are limited, despite the brand digging deep into the archives to uncover facts that may lead to the identity of Hack or his family.

Unknown facts about the quirky creation include: 

  1. Edward Hack examined the entire stock of Harrods, Fortnum and Mason’s and Selfridges, as well as three cases of some three hundred lemons each at Covent Garden to find the perfect lemon to base his design off. It is alleged that the perfect lemon was eventually found at Covent Garden.
  2. When it first hit the market, the Jif lemon was available at chemists, grocers and fishmongers for just one shilling. This equates to one twentieth of a pound sterling.
  3. Jif was responsible for sponsoring Pancake Day races throughout the nation during the 1970s, with thousands of Brits taking to the streets to take part in the tradition that dates back to 1445.

Jif is calling upon the nation to share any information they have that may lead to the discovery of Hack or his family. The brand is asking the public to simply share valuable information about his whereabouts via  Twitter, using #HelpFindHack.

Matt Stephens, Brand Manager at Jif, said: “The original Jif lemon is a cultural icon. There’s no other food item so synonymous with Pancake Day and we’d like to celebrate Edward Hack’s ingenious creation – whether that be with the man himself or his family.

“Help us present Hack with the plaque he so rightfully deserves by sharing any valuable information you may have about his life or whereabouts. You can help us on our mission by simply taking to Twitter and using the dedicated #HelpFindHack hashtag.”



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