Facebook and YouTube introduce stricter rules to tackle content piracy

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Facebook and YouTube have agreed to introduce stricter rules in a bid to tackle content piracy on their sites.

The creative industry has widely welcomed the move, but warned it is a “staging post, rather than the conclusion”.

The platforms have been engaged in UK government-backed roundtable talks with bodies including the Publishers Association, the English Premier League and UK record labels association, the BPI, over the matter for the past two years.

Among the bolstered action, both firms have introduced new policies aimed at preventing users from sharing piracy tutorial videos.

Facebook has started procedures to prevent links to rogue piracy sites from appearing on the platform, as well as developing ways to identify and remove more intellectual property infringements proactively, based on signals and feedback provided by creative rights owners.

Meanwhile, Google-owned YouTube has made it possible for rightsholders to remove infringing links at scale more quickly.

Chief executive of BPI & Brit Awards and lead of the IP group of the Creative Industries Council, Geoff Taylor, said: “There remains much work to do to reduce online infringement, which continues to hinder the growth of the UK’s world-beating creative industries, but I would like to thank Facebook and YouTube for their positive engagement and their efforts to address many of the issues brought forward in the roundtable.

“Today’s announcement represents a staging post, rather than the conclusion of that process.”

Twitter was also part of the discussions but had made “no significant progress”, according to Mr Taylor, saying that it “underlines the urgent need for government to ensure that all online platforms take a responsible approach to dealing with content”.

Minister for Intellectual Property, Amanda Solloway, said: “Piracy is a global problem and can only be addressed when multinational corporations are willing to put their weight behind efforts to combat it.

“I’m pleased that Facebook and YouTube, with the support of the IPO (Intellectual Property Office), have been able to agree new voluntary measures that will see more of our great British content safeguarded.

“I call on other social media platforms to work with the Government and creative industries to identify workable solutions to ensure that those who create world class creative content are adequately protected online.”

The Motion Picture Association (MPA), Sky, Professional Publishers Association (PPA), interactive entertainment trade body trade UKIE and ACID which represents designers, were also involved in the discussions.



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