Bottled air smells sweet for homesick Britons – but £25 cost is not to be sniffed at

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Bottles of fresh air are being marketed as the perfect gift for homesick Britons living overseas this Christmas.

Relocation website‏ ‏My Baggage‏ ‏is selling ‏fresh air bottled from regional locations at £25 each and they are already being snapped up by families with loved ones living abroad in a bid to remind them of home.

The company is also offering special limited edition bottles featuring air captured on the London Underground and air from the inside of a busy Norfolk fish and chip shop.‏

‏ ‏Each ‏ ‏500ml ‏container comes with a cork stopper so the owners can open for a moment, take a breath of the smells and quickly close again, allowing many weeks or even months of use.‏

‏ ‏‏My Baggage is also handling special customer requests by bottling air from any UK location, and have already fulfilled an order of air from the misty summit of Snowdonia for a homesick Welshman living Down Under.‏

‏ The firm decided to launch the bottled air range following research which linked a sense of smell to emotional memories. with relocation leaving some people pining for home

‏ A spokesman said: ‏“We know from our customer feedback that a small but significant number of Britons who move abroad do experience homesickness.‏

‏ ‏‏“We wanted to help them reconnect with home and we know from published research that our sense of smell is very evocative when it comes to emotions.‏

‏ ‏‏“By allowing recipients to take a deep breath of the air from their home country we’re hoping to ease homesickness and help them settle into their new life, wherever that may be.‏

‏ ‏‏“At the moment the majority of orders are coming from parents and loved ones of Brits who have moved abroad. A bottle of fresh air from home is the perfect gift for a family member who is living overseas – and it might even entice them back home.‏

‏ ‏‏“The smells Britons miss might surprise some. Orders for the fish and chip shop air have been strong while the London Underground air is one of our best sellers and seems to be popular with ex-commuters who perhaps want to remind themselves of what they’re missing.”



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