A Welsh DIY shop has made its own adorable Christmas advert that is good enough to rival the big chains

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A family-run Welsh hardware shop has created its own moving Christmas advert good enough to rival the professionals.

Hafod Hardware in Rhayader, Powys, have released their much-anticipated festive mini film reminding people to only “give what they can” over the festive season.

Filmed with the help of the whole family, including star of the show three-year-old Arthur, the advert was created over two days with a minimal budget inside owner Tom Lewis Jones’ home.

It comes one year after their annual festive video showing Arthur running the 125-year-old shop went viral in 2019 – making the news across the world and racking up 2.7million views on YouTube. You can watch that advert here.

But this time, after a devastating year for independent businesses across the country, the family-run business decided to change the focus of the advert away from the shop itself and onto the importance of kindness.



Arthur and dad Tom in the family-run hardware shop

In the advert, toddler Arthur can be seen writing his Christmas list when he spots his mother Laura’s shopping list on the table.

Over the course of the video the budding actor can be seen taking household items from around his home, only to wrap them up and give them to his parents on Christmas Day.

Dad Tom said: “Last year we had such a success we didn’t know if we would do one this year.

“Logistically filming in the shop would have been very difficult, we couldn’t have any direct involvement from other people.

“But we’ve had such overwhelming support from our customers this year we felt we should try to give something back in a way.

“It was hard to get the mood right so we wanted to take it in a different direction and make it more about the people behind it. We didn’t feel it would be appropriate to put the focus on spending money.

“Previous years it has been about rather than spending money in supermarkets spending money in independent shops. But we didn’t want to be irresponsible asking people for money they might not have this year.

“The message is just to give.”



Three-year-old Arthur returns to star in his dad’s family business Christmas advert

As well as Tom, Laura and Arthur, the film was also put together by family friends Josh Holdaway and Jonny Mills – the same team that made last year’s advert for £100.

Now both parents themselves, Tom and Josh went to school and university together, and were both best man at each other’s weddings.

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Even the music, performed by Andrea von Kampen, was deliberately chosen – with her version of 1854 parlour song ‘Hard Times Come No More’.

Tom said: “We definitely felt [the pressure]. We were always worried about how to top last year – people were saying we had to do it but in the same breath that it won’t be as good as last year’s.

“It got to the point where we said let’s just do it, if they like it that’s fantastic. But the initial reaction this morning has been really great.

“I’ve had so many messages and emails already this morning saying it has put a smile on their face and that they have needed it.”



Arthur wrapping Christmas presents for his parents

Talking abut the shop, Tom added: “We’ll see what Christmas brings, we won’t have as many people out on the streets as previous years but we will get through it and hopefully next year will be better.”

And what does Arthur think about returning to the camera again this year?

“He’s grown up a lot in a year. We had a few challenges getting him to do some things we wanted but if you bribe kids with biscuits they’re happy,” Tom said.

“He was excellent, he loved it. He thought it was hilarious the things we were asking him to do, he was laughing all the way through it.”

You can find out more about Hafod Hardware here.



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