Millions of Brits have never cooked with common vegetables like sweetcorn, parsnips or broccoli – because they don’t know how to prepare them.
A study commissioned by Love Beets (health food company) of 2,000 adults found almost half have actively avoided preparing meals with certain vegetables because they’re unsure how to prepare them.
Artichokes are the most common veg for Brits to avoid (49%), with Edamame beans in second place (42%).
According to the poll, simplicity is key when it comes to preparing food as 1/5 of Brits are put off cooking with these ingredients because they require ‘too much effort’ and 1 in 10 refuse to cook foods they’re not familiar with.
Despite these results, Brits want to step out of their comfort zone when it comes to cooking; 46% say their meals lack variety and 58% wish they were more adventurous in the kitchen.
Jenni Danby, a representative of Love Beets, said: “As a nation, it appears that we can be rather stuck in our ways with our eating choices.
“As a result of this, our food is lacking variety and all-important colour.
“That’s exactly why Love Beets is committed to inspiring the nation to ‘Live Colourfully’, encouraging Brits to think about easy ways to add colour, taste and nutrition to their plate.”
According to the study, 3 in 10 shy away from cooking with beetroot and aubergine over fears that these meals may be too complicated to prepare from scratch.
1 in 10 have even steered clear of carrots while 18% have avoided cooking with sweet potato, Cauliflower (14%), spinach (16%) and leeks (15%).
The results also revealed that flavour is the number one priority for 39% of people, instead of the nutrition value in the meal (35%) and price (34%).
86% of people in the poll claim they can cook but 2/3 of people admit that they would like to further improve their cooking skills in order to make more advanced dishes.
Jenni Danby said that cooking healthy and tasty dishes doesn’t have to be difficult. She said: “With Love Beets, our pre-cooked beetroot products are designed to be thrown into dishes to add colour, flavour and contribute to one of your five-a-day, essentially taking away the fuss when it comes to cooking, whilst adding variety to mealtimes.”
Here’s the full list of vegetables that Brits avoid because they can’t cook them:
(With percentages they received in the poll.)
Artichoke – 49%
Edamame beans – 42%
Pak Choi – 40%
Celeriac – 39%
Butternut squash – 32%
Aubergine – 30%
Beetroot – 29%
Radish – 29%
Kale – 27%
Mangetout – 27%
Celery – 24%
Courgette – 23%
Ginger – 23%
Asparagus – 22%
Chillis – 22%
Turnip – 21%
Swede – 19%
Parsnip – 18%
Beansprouts – 18%
Spinach – 16%
Broccoli – 15%
Leeks – 15%
Mushrooms – 14%
Cabbage – 14%
Cauliflower – 14%
Spring onions – 13%
Sweetcorn – 13%
Carrots – 11%